Search Engine Optimization
Helping you achieve higher organic rankings in Google
We have been generating traffic through organic search ever since we started our business. Over time we have gained quite a bit of experience in this field. And we can help you achieve the same results for your company too. Talk to us to see how we can help.
Helping Businesses Succeed Online…
There has been tremendous growth in online shopping throughout the world today. And this trend can be seen not only among the affluent nations but also across the poorer nations of the globe too. Transacting over the internet has become commonplace today. More and more people are relying on the Internet today to search & buy the products and services they require.
We can help position your business so that it gets found more often by your prospective customers.
How SEO Helps You Secure More Customers
The first step is to analyze your current website or to create a new one that can be easily indexed by search engines. The second step is to create pages and pages of unique, quality content. It should include information on your products and services. And also articles on related topics that are likely to be searched by your prospective customers. Next, optimize your site for speed, mobile friendliness, and other on-page optimization features. Last is to secure citations and links from credible sources.
This should serve as a solid foundation for long term online growth.
Are You Missing Out On The Opportunities?
More and more people are going online each day to find the products and services that they otherwise would have gone to a brick and mortar shop to buy.
Better online security, safer transactions, and shopping from the comfort of your home are some of the contributing factors for this change. Some other factors are free shipping, faster delivery of products across the nation and international borders, easy return policy and easier methods of making and receiving payments.
Also, a much wider population readily has access to the internet today, thus they are connected like never before. They are internet-savvy and are embracing new technology at a much faster rate.
Moreover, products and services are usually cheaper online with more options compared to a physical store. Not to mention the reviews of other users that can immensely help you make the right choice.
ECommerce across international borders has also seen a drastic rise.
This all adds up to a huge business potential for online shops & businesses. And if your SEO is lacking then you are missing out.
So What is SEO?
SEO stands for “Search Engine Optimization” and it is a technique marketers use to rank your site higher in the organic search results. The higher up your site gets listed in the results page the more clicks you get. And the clicks ratio goes down as you move down the list. More clicks translate directly to more business and revenue.
Many queries will bring up tens of thousands of results, running into millions. So what are the odds that if left to chance your site will rank number one in a million? Or let’s say for that matter, on the first or the second page? Not much of a chance there. You need a digital marketing plan and a strategy to make your site relevant to outrank your competition.
However, do remember that no one can guarantee a particular result set as it is not in anyone’s hand. The rankings are controlled by a set of algorithms designed by the search engines to produce the best relevant search result so that it is helpful to the end user performing the search.
So, in essence, we make your site more relevant for certain keywords and phrases which your customers are likely to use while searching for your products and services. It is all about usefulness & relevance. And of course, the site should be SEO friendly and indexable in the first place.
Is there a magic pill that will make your site rank higher instantly?
No, there is no such thing as a magic pill here, but plenty of research, analysis of the site, keyword research, keyword mapping, creating relevant content that people are searching, find who your competitors are, what they are doing, etc.
It is a continuous process. If you stop SEO starts to roll back.
We must continuously monitor your site to make sure that it adheres to the ethical SEO guidelines and recommendations set out by Google.
We must seek out more opportunities for more links, for more content, and better content on the site. But the results can far exceed any other medium of advertisement available to you.
The best part we like about SEO is that it turns the marketing game around totally.
In all other forms of advertisement, you are practically chasing the customer. When a website is well optimized and features higher in search results, you get a continuous stream of customers looking for you!
How Can We Help You?
You are aware that there are tens of thousands of results for search terms that your customers are using to find you. Therefore, to be among the top ten requires strategy and effort. Just wishing or leaving it on mere chance would not help your business. If you have ever advertised on Google using AdWords, where you bid for a position in the paid search results; you will quickly understand how profitable it is to be ranking for those keywords by looking at the sheer amount people are willing to pay for them. It is profitable that is why people are paying so much for each click or a set of impressions for the paid listings.
Natural rankings are better of course, as they are more relevant to what people are searching for. It is well known that people trust organic search results more than paid advertisements.
We as a Search Engine Optimization Company, can work with you to understand your business, your objectives, we can analyze your competition, what keywords they are optimizing for, analyze our backlink profile, analyze competitions backlink profile, working on onsite optimization of your site.
We employ industry recognized Search Engine Optimization procedures, both on page and off page, to make your site more relevant than your competition. There is no magic wand. It must be understood that SEO is a long term process and your rankings get better with every passing day.
Steps Involved In the Search Engine Optimization Process
We will attempt to briefly go through the major steps involved in the SEO process for a site.
Discovery & Analysis
- This is the first phase where we begin by understanding your business and your objectives.
- We study your site to understand the deficiencies and what needs to be done to set it right.
This phase of the research is very important and can have an overwhelming impact on the success of the entire campaign.
- This is the time, analysis is done to research your competition. Some competitors you could be aware of and some may need to be discovered.
- One way to find out about competition is to analyze the search results for a particular key word or term and see the search results and compare them to your own position.
Once you have made a list of your competition, it is time to analyze the keywords they are optimizing on. You may want to compare those with you your own list.
To get started, you need to analyze the keywords for you are ranking yourself. Are those relevant keywords? What is the search volume? Are people searching those key phrases at all?
- Our approach here would be to create a file for each of your competitor.
- The file should include the keywords they are optimizing for,
- the search volume for each keywords,
- and their respective position in search results for each keyword for a given location.
- Recording the level of competition in for each keyword is also important.
- One should also make a note of the bidding value in Google AdWords for that particular keyword.
- If you see that no one is bidding for that particular keyword, it may be an indication that the keyword is of no commercial value.
- You don’t want to optimize for keywords that bring irrelevant traffic to your site, that does not convert to business.
This would constitute one file for one competitor. We need to analyze and create such files for most of your competitors. Once that is in place, we will combine all files together and create one master file. This file would have all the information one needs to analyze the keywords your competition is using and ranking for. It will give us the right direction to choose the keywords for your site.
Analyze, Optimize, Create Landing Pages
You have your chosen keywords in place. Now, it is time to analyze the site and see if you have the right landing pages for each keyword. It is an important task where we map your keywords to pieces of content on your site or pages. If a particular keyword necessitates the creation of a new landing page, then it should be done. Moreover, the more useful content you have on your site, the more chances of that content being ranking in search results.
Optimize Landing Pages – On Page Optimization
Once you have mapped your landing pages to your keywords, and created new landing pages wherever required; it is time to optimize them now. Optimizing landing pages are a painstaking process and can take a whole lot of time and energy. It is definitely not done overnight. Some of the steps involved are, creating the right title & description, and writing a compelling copy for the page. Ensure you have your chosen keywords in the title, description and spread naturally over the entire page copy. The information should be engaging, useful, and should be able to hold the audiences attention so that they spend time on the page and actually read it. People leaving too soon can be a disaster.
You may find that the copy needs fine tuning from time to time, and you add to it or modify the contents of the page. Crating the page once and forgetting all about it does not work. It is something that you need to come back to from time to time.
Off Page Optimization
Though this is being listed as last, it is perhaps most important of all the steps involved. The earlier steps were to ensure and facilitate Off-Page Optimization success. This step involves getting back links from other relevant sites.
It is a known fact that however good your website content may be, it will not prompt every user to share it on their site or social media. Getting the word out involves effort and strategy. Getting other people to notice your website content and share or link to it, involves a planned approach in that direction. Submitting to relevant directories, to guest posting on authority sites, to something as simple as just asking for a link. This step would also involve going back to your competitors backlink profile, and analyzing where we can get a back link ourselves. Good strategy to outrank your competitors. There are no set rules here, except that you do not step outside the ethical guidelines set out by Google and other search engines.
This process of getting links from relevant sites never stops. This is a continuous cycle that keeps going on and on.
Can Search Engine Optimization Really Help Me?
Yes, it will help you.
Going online means that your shop is open 24×7 even when you sleep, no physical boundaries, people from across different countries can buy from you, no currency restrictions, no language barriers etc. This is truly freedom to do business.