Lets you easily manage the content of your website on your own
What is a CMS website?
In simple terms, CMS websites allow you to manage or publish content on your website simply by logging into the admin section of your CMS website. It allows you to manage your website content with an intuitive and easy to operate control panel.
No technical knowledge or programming skills are required to do so.
A web content management (WCM) system is a CMS designed to simplify the publication of web content to web sites and mobile devices – in particular, allowing content creators to create, submit and manage contents …
a CMS website?
Anyone who needs a website that they want to update on a daily basis.
So in essence, every website can do better with a CMS included.
It can make a big difference on how we interact with the content on our sites and how often we update or publish new content.
What are the contents that may need updating on a regular basis?
WordPress is one of our preferred open source web software that we use to create great looking websites. We like it because of its simplicity and intuitive admin control panel that is very easy to use. Also there are thousands of plugins available for almost anything that you can think of.
Plugins help extend the core functionality of the CMS software and helps add more features and functionality to your CMS website. Plugins can be downloaded and installed in your website by just the touch of a button. Plugins can help you display your Twitter tweets, create a social network, include videos from YouTube, monetize your blog, flash gallery etc.
An Overview Of How Search Engines Changed The Internet
The way websites are built have changed over time, and so has their purpose. By purpose, I mean how we use them from a user’s, as well as from a publisher’s perspective. Much of the changes have been brought on by search engine giants like Google and Bing. The internet is relatively new if we think about it. But the pace of change has been very rapid. In fact, the change has been so fast that many are not able to comprehend what is actually happening, if you are not following it with a keen interest. And even then it can sometimes become quite overwhelming. That is the nature of the internet. The only thing constant here is change.
Change is inevitable, and things definitely have changed for the better if I may say so. A network of sites creates the Internet. So basically the internet is a collection of millions and trillions of websites all connected to each other in some way or the other. Websites connect to each other through links. Each site linking to other sites and in turn those sites linking to others. It is like the websites are living beings, all trying to make a space for themselves in the vast space of the World Wide Web.
Each site links to other sites, and that is how we follow from one site to the other. That is the nature of the internet. Then came search engines, and offered to help us find things in a better and more efficient way. Some search engine did better and some not so good. Some perished into oblivion and some came into dominance. Google is one such search engine that has dominated the search world. Think of looking up something and chances are you head straight to Google. In fact, its dominance is so powerful, that the word “search” itself has now been changed with “Google”. People now use “Google it” and “Search it” interchangeably.
Impact of Google Algorithm on Websites
Google has since become a household name. Google holds a market share of around 67% of the US market. That is huge, considering Bing is a distant second at around 18%. I am sure the results are very similar worldwide.
This dominance has prompted websites to be in the good books of Google. So google has been able to influence websites worldwide into conforming to some standard and good practices outlined by the search engine giant. These are of course intended to help website become more user friendly, helpful and reduce spam.
Focus Has Shifted From Manipulative Techniques To Helping Users
Today’s websites are content driven. Back in the old days you could create a shady site, use some manipulative ranking techniques like link exchange, link farms, buying links and many other such techniques to rank well. These malpractices were taken head-on by Google and were declared black hat techniques. Meaning, using them could get your site banned from Google. This prompted many to change for the better. Old site with spammy techniques were cleaned up; and new sites make sure to keep their practices clean.
Today you create a site with the intent to help others. You help others and you gain. Isn’t that how things work? You no longer create with the intent to manipulate search engines. But you create thinking about how your users benefit from it. The more people like your article, the more they share or link to it. The more they share and link to your content, the better you do in Google searches. So the focus has now shifted to creating content that helps.
How Does A CMS Fit Into All Of This?
So the focus is on content now. And a Content Management System lets you exactly do that, i.e. mange content. If the actual intention of your site is to gain more customers and grow your business, then an HTML site will no longer suffice. You will need our CMS web design service to get that great looking CMS website. It is not that you cannot create content using a HTML site. But the fact is that, you cannot create it as efficiently as you can with a CMS.
Why Not A HTML Site?
The technical knowledge you require to create content using a HTML website is just too overwhelming and time consuming. Suppose you write a new article, you will have to publish it using a FTP software like Filezilla. You need technical expertise to know how to use that software. Then you will also need to link that post with other posts and pages. And guess what, you will have to publish all those pages again too!! You can do this when you have a few pages on your site. But what will you do when your site grows. When you have say, a hundred pages or more. I said a hundred because thinking beyond that with an HTML site is impossible. You will be too busy managing the site structure than creating useful content.
How Does CMS Help In Managing Content?
Okay, so let’s discuss in more detail how a CMS website designed using WordPress can help manage content on a website. I am listing the below mentioned points keeping in view the ease with which a CMS can handle content.
A CMS website is flexible:
There is more flexibility using a CMS website. It gives you the power to do more with less. You don’t need technical knowledge; and others in the organization can use it efficiently too. You can extend its functionality when the need arises. Unlike a HTML website that is very rigid and need a steep learning curve to be able to add content to it. A CMS would let you do things that you otherwise cannot think of, using a HTML site.
Creating content is one thing and syndicating it to others is another. With a CMS it becomes easy for users to subscribe to a blogs or websites RSS feeds. And whenever new content is added, it gets distributed to all subscribed users through email and other RSS readers. It can greatly increase engagement with the site and thus in turn increase sales and profit.
Often times a visitor will only be on your blog or site for once. You get the chance to engage that visitor and turn him/her into a regular customer by offering them to sign up to your newsletter. If you do not have that option it means you are losing out on potential long term customers. HTML sites don’t have the option of easily integrating email newsletter. It could be done, but not easily implementable.
Suppose you do decide to change your permalinks (pretty URLs) at some point to time. With a HTML site, you will have to manually rename each page name. You will also need to create or delete directories depending on what your new permalinks are. Any file structure change would mean changing the linking for the each of the page throughout the website. For bigger sites, it would be almost impossible. With a CMS, you can simply enter your preference of URL in the permalinks field, and the CMS handles the rest for you. All the page URLs are automatically changed for you.
When permalinks change, search engines treat the new address as new pages. You will need to tell the search engines explicitly where the old URLs have moved to. So that search engines know how to update their search index and transfer the link juice to the new pages accordingly. It cannot decide on its own where the new pages moved to. We need to tell them that. We can use .htaccess file in a HTML site, which is again technical and can cause errors if not done well. For a layman, a CMS offers many plugins that can automate the process. You can need to tell the old URL and where the URL that it has moved to. So when someone is trying to fetch the old URL, they automatically get redirected to a new URLs. The 301 directive tells the search engines that those pages have moved permanently. Add a list of 301 and managing them becomes easier with a CMS.
Providing Roles For Users:
WordPress lets you create roles for registered users. Any user can be given any specific role or responsibility. Authors can create content. Editors, as the name suggest can control the editorial aspect of publishing. Admins can control all aspects of the site. Having different sets of roles can help in developing and curation of better content. Tasks can be divided among users and discharged in a meaningful and efficient way. HTML sites do not let you do this.
Ability to provide roles, coupled with the ability to provide roll based access to content or sections, let you provide membership. You can create content that are available to paid subscribers only. Some sections can be made free and some sections can be allowed access to certain roles only. This lets you effectively monetize your website for premium content. HTML sites do not let you create memberships out of the box.
Payment Gateway Integration:
Ability to monetize your blog is only useful if there is a means of getting paid easily from all across the globe. CMS site let you integrate payment gateways easily through plugins. For example, a plugin that lets you sell digital goods easily will also let you add from a choice of payment gateways. An ecommerce plugin will allow you to sell goods and at the same time accept payment easily for sold goods online.
Add New Pages / Posts:
A CMS like WordPress lets you quickly add new pages and posts to the site. This helps immensely in the creation and updating of new content on the site. When you create a new page, most of the technical aspects are taken care of by the CMS itself. WordPress applies the design to the page automatically for a consistent look. The CMS automatically generates a user friendly URL for you. The title and description for the page will be populated automatically if you do not explicitly mention it. So most of the work that otherwise you will have to take care of in an HTML site, is taken care of automatically here.
We could go on and on with the list of advantages we have with a WordPress CMS website. In short, we can say that a website designed on WordPress goes a long way in creating a website that is useful, meaningful, flexible, extendable, upgradeable, updateable and more.