In the last few days there has been a lot of news about the Google Penguin Update. Google being the largest search engine traffic generator matters most businesses around the world. The latest algorithm changes in Google took into account blogs and websites that indulged in keyword stuffing, deceptive doorway pages, excessive link building with no such regard for the quality, thereby publishing meaningless content just to obtain traffic from the search engines etc.
The new Google algorithm came after few months of speculation by the industry sources. It states that the company will penalize the over optimization methods and technique, thereby raising some serious concerns for people related to the SEO sector.
Many websites that were massively established on the web as a news source or any other and has been running successful for over a few years or so and picking ten thousand of followers from Twitter, Facebook have been punished by the new Google Penguin update that took place last April.
It is considered that most of these established news sources were punished just for distributing the WordPress themes. It might be that the website was specifically for creating themes which people want to use. Moreover, they were punished because the spammers also used them to link to the website.
If you are not hit by the Penguin Update, then you must also take certain preventive measures so that you don’t get caught in this fray the next time round when something like this takes place once again.
According to most industry analysts and experts, the new Penguin Update was not for penalty purposes. It was mainly for eliminating the web spam which literally affects the search results. This is the primary reason why it is highly suggested that companies must try to comply with the rules and regulations of the new algorithm as much as possible.
In fact, in words of Mat Cutts who is the head of the Web Spam Team in Google, the new algorithm range is basically aimed at trying to level and try the playing ground a bit. Therefore, all those people who have been sort of been doing this, for the lack of the better word excessively can be under the radar. Over optimization and overly optimizing their search engine optimization compared to the people who are making some great content and trying to prepare a fantastic website can be a major problem.
The new algorithm of Google desires the use of the white hat SEO methods and techniques and not those that include keyword stuffing, black hat strategies, doorway pages and other over optimization techniques. Therefore, in order to make use of this update to one’s own advantage, one should be able to make use of the effective SEO strategies that are ethical and effective as well.